Recently, I have been debating over whether or not I should change my tagline. Right now it reads Fire Survivors: Healing After A Fire. My vision is to change it to Fire Survivors: Rebuilding My Life and Portfolio After a Fire. Continue reading
After conducting keyword research in Google Adwords you will find that are more global search inquiries for “fire victims” or “victims of fire” compared to “fire survivors.” Creating a name based on the market might seem like a good idea, but in the end does not serve its purpose. By examining the definitions, references, and connotations of the words “survivor” and “victim” you will be able to see why Fire Survivors is an appropriate name for this blog.